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Tag Analytics

Understanding how your tags are used helps you optimize content and track engagement. tagd-ai provides detailed analytics for every tag.

Accessing Analytics​

For a Single Tag​

  1. Open the tag
  2. Click the Analytics button in the toolbar
  3. View the analytics dashboard

For All Tags​

  1. Go to Dashboard → Analytics
  2. View aggregate data across all your tags
  3. Click individual tags for details

Available Metrics​

Views​

  • Total Views - All-time page loads
  • Unique Views - Individual visitors
  • Views Today - Today's activity
  • Views This Week - Weekly summary
  • Views This Month - Monthly summary

Scan Sources​

How users accessed your tag:

  • QR Code Scan - Scanned with camera
  • Direct Link - Clicked or typed URL
  • Shared Link - Accessed via shared link
  • Search - Found through tagd-ai search

Geographic Data​

Where your views came from:

  • Country breakdown
  • Region/state (where available)
  • City (approximate)

Device Information​

What devices access your tags:

  • Mobile - Phones and tablets
  • Desktop - Computers
  • Device Types - iOS, Android, Windows, Mac, etc.
  • Browsers - Chrome, Safari, Firefox, etc.

Time Analysis​

When your tags are viewed:

  • Hour of day patterns
  • Day of week patterns
  • Peak access times

Analytics Dashboard​

Overview Panel​

Quick summary showing:

  • Total views (all time)
  • Views trend (vs. previous period)
  • Top performing tags
  • Recent activity

Charts​

Interactive visualizations:

  • Line chart - Views over time
  • Pie chart - Device breakdown
  • Bar chart - Top tags by views
  • Map - Geographic distribution

Data Table​

Detailed list showing:

  • Tag title
  • Total views
  • Unique views
  • Last viewed
  • Trend indicator

Time Ranges​

Filter analytics by period:

  • Today
  • Last 7 days
  • Last 30 days
  • Last 90 days
  • Last year
  • All time
  • Custom range

Access Logs​

For detailed tracking, enable access logging:

Enable Logging​

  1. Open the tag
  2. Go to Settings → Security
  3. Enable Access Logging
  4. Choose logging level:
    • Basic - Timestamp, device type
    • Detailed - IP address, location, referrer

View Logs​

  1. Open the tag
  2. Click Analytics → Access Log
  3. See individual access events

Log Information​

Each log entry includes:

  • Timestamp
  • Device type and browser
  • Approximate location
  • How they accessed (QR, link, etc.)
  • Time spent viewing
Privacy

Detailed logging is subject to privacy regulations. Ensure compliance with GDPR, CCPA, and other applicable laws.

Exporting Data​

Export Options​

  1. Go to Analytics
  2. Click Export
  3. Choose format:
    • CSV - Spreadsheet compatible
    • JSON - For programmatic use
    • PDF - Report format

Scheduled Reports​

Set up automatic reports:

  1. Go to Settings → Reports
  2. Click Schedule Report
  3. Choose frequency (daily, weekly, monthly)
  4. Select which tags to include
  5. Enter email recipients

Analytics API​

Access analytics programmatically:

curl https://api.tagd-ai.com/v1/tags/{id}/analytics \
  -H "Authorization: Bearer YOUR_API_KEY"

Response includes all available metrics. See API Reference for details.

Interpreting Data​

High Views, Low Engagement​

If people view but don't interact:

  • Content may not match expectations
  • Page load time might be slow
  • Call-to-action may be unclear

Traffic Spikes​

Sudden increases usually mean:

  • QR code was added to high-traffic location
  • Tag was shared on social media
  • Marketing campaign launched

Geographic Patterns​

Unexpected locations might indicate:

  • Your QR codes are traveling (products shipped)
  • Content is being shared online
  • Potential unauthorized use

Mobile-heavy traffic suggests:

  • QR codes are working (phone scans)
  • Optimize for mobile experience
  • Keep content concise

Best Practices​

Regular Review​

  • Check analytics weekly
  • Look for trends and anomalies
  • Compare against previous periods

A/B Testing​

Create multiple tags with different content:

  • Same QR code location
  • Track which performs better
  • Iterate based on data

Goal Setting​

Define success metrics:

  • Target view counts
  • Engagement rates
  • Geographic reach

Troubleshooting​

No Analytics Data​

  • New tags need time to collect data
  • Ensure the tag has been viewed
  • Check if analytics are enabled

Missing Recent Data​

  • Analytics may have up to 1-hour delay
  • Try refreshing the page
  • Check your time zone settings

Inaccurate Location Data​

  • Location is approximate (IP-based)
  • VPN users show VPN server location
  • Mobile networks may show regional IPs

Pro Features​

Upgrade to Pro for advanced analytics:

  • Real-time views - See activity as it happens
  • Custom dimensions - Track custom metrics
  • Conversion tracking - Set up goals
  • Funnel analysis - Track multi-tag journeys
  • API access - Programmatic data access

Next Steps​